MyFavies

2007 November 24
by Heather

Dear Ms. Heather Rasley,

Thank you for joining the Share-a-Lot program here at MyFavies.com. Your enrollment has made you a SuperFavie member! We hope you’ve enjoyed the great deals that we’re offering this week, like 10% off a $300 purchase at Forever17!

By opting into the Share-a-Lot program, you are also automatically registered with the National InfoShare Database, managed by the U.S. Citizen Information Alliance (CIA). Through this exciting new partnership, your preferences and activity within the MyFavies community will help determine nearly every aspect of American life! From Fox News programming to Congressional decisions, it’s all informed by you! Just by telling us the stuff you like!

We would also like to notify you of a recent finding regarding your account.

It’s come to our attention that your gender was incorrectly stated as male when you created your profile here on MyFavies.com. Our ProfilePerfection team was in the process of fixing the error when a team member intercepted a message between you and Member 406042 (your friend Katie Andrews, who you met in Paris during your study abroad in 2000). In this message, you indicated that the gender specification error was made intentionally, and that you thought it would be “kind of funny.”

We here at MyFavies are all about fun. You don’t take two-hour ping-pong breaks followed by after-work Guitar Hero competitions if you’re boring! But we also stand by our Live to Share™ motto. We encourage you to remain honest in your profile description so we can provide you with special discounts and other free goodies that are all about the real you!

Because your gender was incorrectly stated as male, the banner you saw at the top of your profile page at 02:47:10 EST on November 3, 2007 depicted Member 34262 (your friend Carl Tigman, who you met in Mrs. Black’s seventh grade class) holding up a bottle of Heineken and proclaiming, “This shit got me laid last night!” This quote was taken from a message that he sent to Member 3251 (Chris Lars, his roommate at Yale University in 2002) as part of the QuoteMe!™ program.

Chris and 120 other members benefited from purchasing Heineken the next weekend as a result of this targeted message. Don’t believe me? Check it out for yourself by searching for the tag combination “Heine + Laid” in the FaviesGalleries!

Now that the error has been corrected, the next time you visit your profile page you will see a banner depicting Member 3261 (Rachael Michelson, who is in your ExtendedFavies network) wearing a tiara and proclaiming, “[Disney’s] Enchanted, like, totally made me happy! You gotta see it!” She left this message in the FavieBook of your mutual friend, Member 3261 (Janelle Thompson, who you met at a party in summer 2004).

According to status updates and the LocateMe!™ information shared by our users, more than 60 members of your ExtendedFavies have had similar emotional experiences while watching Disney’s Enchanted, which is playing at the Crossfade Cinema, just six blocks from your apartment at 342 Crab Apple Lane.

We also see that your EverythingEver survey is only 40% complete. Completing the survey and correcting any further errors in your account information will help optimize your experience on MyFavies – and, thanks to our CIA partnership, in your daily American life!

So remember, our top members (displayed under OurFavies on the homepage) are those who provide us with the most detailed, accurate information. With a complete, honest profile and survey, you could be OurFavie, too!

Best,
The MyFavies Team
www.MyFavies.com

5 Responses leave one →
  1. 2007 November 26

    I think I’ve already gotten this e-mail once or twice. It’s sad what mixed feelings this inspires in me, isn’t it?

  2. 2007 November 27
    jonathanpberger permalink

    this doesn’t really fix anything, but it makes me feel a little better:

  3. 2007 November 27

    Nice, John! Might have to copy you on that.

  4. 2007 November 27

    Chris: Yeah, mixed feelings, indeed. I wouldn’t have been able to write it if I wasn’t at least a little bit in that mindset for realz. I’m going to be getting a more in-depth social network education next semester. Really I just want to know if it can be done in a non-exploitative way. My prediction: no, it can’t.

  5. 2007 December 2

    A) So, this is great and hilarious

    B) I was so annoyed when Blockbuster figured out who I was on Facebook and then helpfully started putting my movie queue on my profile. I really don’t use it often enough to justify keeping it, but I have such a hard time trying to destroy it.

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